IcedJewelz Disrupts Global Jewelry Market | Hema Khatwani & Gaurav Rajani Lead Expansion

Blog Key Highlights

Global Market Expansion: IcedJewelz is scaling its presence in the US and UK markets by launching a massive collection of 5,000+ luxury Moissanite watches and pendants.
Surat Manufacturing Power: The brand utilizes the specialized diamond-cutting infrastructure of Surat, India, to ensure international-grade craftsmanship and “VVS Shine” quality.
Affordable Luxury: Premium “iced out” pieces that traditionally cost tens of thousands are being offered starting at a disruptive price point of $900.
New Management: Hema Khatwani has officially stepped in to take full charge of the brand, overseeing its global vision and operational excellence moving forward.
Technical & Marketing Strategy: Gaurav Rajani has been appointed as the CMO and CTO, focusing on digital growth and integrating advanced technology into the manufacturing process.
Export Leadership: Recognized as a top exporter, the brand bridges the gap between high-end Indian craftsmanship and Western streetwear trends.

In a massive move that is reshaping the alternative luxury sector, IcedJewelz has officially emerged as a dominant force in the global “iced out” jewelry market. Combining the heritage of Ajmer with the world-class manufacturing prowess of Surat, the brand is successfully bridging the gap between high-end craftsmanship and accessible pricing.

Global Expansion and Manufacturing Excellence

By leveraging Surat’s industrial diamond-cutting infrastructure, IcedJewelz has announced the rollout of over 5,000 luxury Moissanite watches and pendants specifically curated for Western markets. Aimed at buyers in the US and UK, these pieces offer the coveted “VVS Shine” at a fraction of the cost of traditional diamonds, with prices starting at just $900.

This disruption has been highlighted by major media outlets like HuffMag, noting that the brand’s ability to maintain international standards—ensuring no falling stones and premium plating—has made them the #1 exporter of custom Moissanite timepieces from India to the West.

Strategic Leadership Shifts

As IcedJewelz enters this new era of hyper-growth, the brand has announced a strategic restructuring of its core leadership team to streamline operations and technological innovation:

Hema Khatwani Takes the Helm: From now onwards, Hema Khatwani will officially take over the complete management and stewardship of the brand. As the driving force behind the brand’s vision, she will oversee the brand’s global expansion and commitment to quality.
Gaurav Rajani Appointed CMO & CTO: To bolster the brand’s digital presence and manufacturing efficiency, Gaurav Rajani will now serve as the Chief Marketing Officer (CMO) and Chief Technology Officer (CTO). Rajani will focus on scaling the brand’s international e-commerce footprint and integrating advanced tech into the Surat-based manufacturing process.

Why IcedJewelz is Leading the Trend

The brand’s success lies in its transparency. Operating under the parent entity Global Gems, IcedJewelz has built a reputation for trust. Whether it is a single retail piece for a buyer in London or a bulk wholesale order for a jeweler in New York, the brand provides the same high-tier certification and craftsmanship that rivals $50,000 diamond pieces.

With its roots in Rajasthan and its eyes on the global stage, IcedJewelz is proving that Indian craftsmanship is ready to dominate the modern luxury world.

Ready to upgrade your drip? Explore the full collection at the IcedJewelz Home Page and see why the world’s best-dressed individuals are choosing the manufacturer over the middleman.

Ready to upgrade your wrist game?

Chat with an expert on WhatsApp: +91 81078 88600 (“Live Video Verification Available”)

Also Read Why IcedJewelz Moissanite Watches Better then IceCartel Moissanite Watches

FAQ’S

Who is now leading the IcedJewelz brand?

As of the latest strategic restructuring, Hema Khatwani has taken full charge of IcedJewelz. She oversees the brand’s global vision and operational management. Supporting this growth, Gaurav Rajani serves as both the Chief Marketing Officer (CMO) and Chief Technology Officer (CTO), driving the brand’s digital and manufacturing innovation.

How does IcedJewelz offer luxury watches starting at $900?

By leveraging the direct manufacturing power of Surat, India—the world's diamond cutting hub—IcedJewelz eliminates middleman markups. This allows the brand to provide high-quality Moissanite timepieces and pendants to US and UK buyers at a fraction of the cost of traditional retail jewelry.

Where is IcedJewelz headquartered?

The brand is headquartered in Ajmer, Rajasthan, while its primary manufacturing and export operations are concentrated in Surat. This combination allows the brand to maintain traditional Indian craftsmanship while utilizing modern industrial technology.

Can I order custom jewelry through IcedJewelz?

Absolutely. While the brand is launching a massive collection of 5,000+ ready-to-wear watches and pendants, they are widely recognized (as noted in HuffMag) for their custom "one-of-one" pieces tailored to individual client designs.

How does the brand ensure the quality of stones in their watches?

Under the new leadership of Hema Khatwani and the technical oversight of Gaurav Rajani, the brand has implemented a "No Falling Stones" guarantee. This involves rigorous setting techniques and premium plating to ensure the jewelry withstands daily wear and international shipping.