How The Drip Project Is Winning India’s Youth With Affordable Iced-Out Fashion

(Inspired by the rise of youth-focused bling brands like IcedJewelz) Key Takeaways Overview India’s youth market is exploding. With over 65% of the population under 35, young consumers are shaping what’s cool, what sells, and what sticks. Fashion today is no longer about just wearing clothes—it’s about identity. And that’s where iced-out fashion comes in.